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    A customised theme or a headless storefront?

    GUIDE · THEME OR HEADLESS

    A customised theme
    or a headless storefront?

    Most stores are better served by a well-built theme. Headless is for stores that need something a theme cannot do.

    See the work
    WHICH ONE FITS

    Four questions.

    01

    Do you want to launch soon?

    A theme launches faster and costs less to run.

    02

    Does your store sell in the usual way?

    Products, collections, cart and checkout, arranged well. A theme does this.

    03

    Do you want to edit things yourself?

    On a theme you can change sections in Shopify without a developer.

    04

    Do you need something a theme cannot do?

    A custom shopping experience, or your own tools and hosting: that is where headless helps.

    THEME OR HEADLESS

    Side by side.

    Launch
    Liquid theme
    Faster
    Headless
    Longer
    Running cost
    Liquid theme
    Lower
    Headless
    Higher
    Design freedom
    Liquid theme
    Within the theme's structure
    Headless
    Anything you can build
    Checkout
    Liquid theme
    Shopify
    Headless
    Shopify
    Best for
    Liquid theme
    Most stores
    Headless
    A custom experience, or your own tools
    QUESTIONS

    Everything else you'd want to ask.

    Headless: A custom storefront built separately, with Shopify running the products, checkout and orders behind it. Liquid theme: A ready-made Shopify store design that we customise to fit your brand.
    No. Checkout stays on Shopify.
    Hydrogen if you want Shopify's framework and Oxygen hosting. Custom React if you need your own tools or hosting.
    You message the people building your store. Calls are booked in your time zone, and the thread continues on WhatsApp.
    Nothing, unless you ask. Send your store address for a free audit, and we reply in writing.
    READY WHEN YOU ARE

    Send the store URL.
    We reply with the audit.

    Speed, product pages, checkout and tracking, in a written reply.

    See pricing