CRAFT 01 · BRAND
Known
before it's read.
Logo, packaging, social and motion, designed as one system. Three directions shown, one built out, every file handed over.
At a glance
Starts ₹0
Typical: ₹15k–50k
0+
Projects since 2019
0
Directions shown
0 wk
Discovery to handover
0
Services
WHAT'S INCLUDED
7 services. Take one, or all 7.
Each has its own page: what it is, what's in it, and what it costs.
WHAT YOU GET
What you get. Line by line.
01
Primary and secondary logo lockups
02
Type system for headlines and text
03
Colour palette in Pantone, CMYK, RGB and HEX
04
Voice and tone guide
05
Photography and illustration direction
06
Social templates, ten post formats
07
Packaging design, up to 12 SKUs
08
Brand guidelines, as a PDF
09
Figma library and every source file
10
Logo animation and motion rules
WHAT IT COSTS
A floor on the page.
A quote in 48 hours.
The floor is where Brand starts. The quote is written for your scope, within 48 hours of a 30-minute call.
₹500
Where Brand starts.
₹15k–50k
Where most scopes land.
48 hours
From the call to a written quote.
HOW LONG
Five steps. Three weeks.
01
Week 1
Discover
Your market, your competitors, your customers, and where the brand sits among them.
02
Week 1
Strategy
A written positioning, a voice, and the few messages everything else hangs on.
03
Week 2
Identity
Three directions, each with its reasoning. You choose one, and it's built out.
04
Week 3
System
Guidelines, and the identity applied to packaging, social and print.
05
Week 3
Handover
Source files, exports, and a call to walk your team through them.
WHO IT'S FOR
Four places to start from.
01
A product ready to launch, and no identity yet
02
A logo that breaks on a box or a white bag
03
A heritage brand due a careful update
04
A range growing past its first product
QUESTIONS
Everything else you'd want to ask.
READY WHEN YOU ARE
Start with Brand.
One call.
A 30-minute call about what you're building. A written scope within 48 hours.