Know it's down
before they do.
Traffic, errors and uptime on one set of dashboards. When the checkout throws an error or the site stops answering, an alert reaches your team by email, Slack or SMS.
Traffic, errors, uptime. One view.
The Starter package is one site with up to eight standard events, uptime checks on up to five URLs, one dashboard, up to six alert rules and two rounds of changes. Custom events, funnels, migrations and extra dashboards are quoted in writing first.
Setup from £109.
Tool subscriptions are billed to your own accounts. The scope names the plan for each tool.
Four steps. Alerts last.
The Cloud craft's typical plan. Custom events and extra dashboards move it.
Requirements
KPIs, what needs watching, alert thresholds and who receives each alert.
Tool setup
Analytics, error tracking and uptime checks configured in your accounts.
Dashboards
KPI dashboards built on live data, and the monthly report template.
Alerts
Rules set, each alert fired once as a test, reporting schedule switched on.
Every alert, tested.
Fired once on purpose, before it is needed.
Test alerts
Each alert is triggered once during setup, so the right person is known to receive it.
Thresholds in writing
What fires, at what level and to whom is agreed first, so alerts stay few enough to be read.
History kept
Moving from another analytics tool keeps your access to the data already collected.
Your accounts
Analytics, Sentry and uptime tools sit in accounts in your name, with access you can remove.
Scope in writing
Tools, events, dashboards and alerts are listed before setup. A change is priced before it is made.
Bugs fixed
An event that does not record or an alert that does not fire is fixed as part of the setup.
Live sites. With orders.
If the second list sounds closer, start with the page it names.
This service fits
- 01A store where a broken checkout costs orders
Errors and downtime reach the team by alert, not by a customer's message.
- 02A web app in production
Errors tracked with the stack trace, the release and what the user was doing.
- 03A platform with many customers
Analytics split per customer, for a SaaS product.
- 04A team that decides from numbers
Funnels, events and a monthly report, on data collected the same way every month.
Start somewhere else
- 01The site is slow, not broken
Speed is an audit and a set of fixes. See Caching & Performance.
- 02More orders from the same traffic
Reading the funnel and testing changes is Growth Optimization.
- 03Reports that send themselves to a sheet or a chat
That is workflow work. See Business Automation.
Every alert has an owner.
Each one is written in the handover, and visible in the tools.
An owner and a threshold
Each alert names who receives it, what triggers it and through which channel.
Google's event names
GA4 store events follow Google's recommended names: add_to_cart, begin_checkout, purchase.
Errors tied to a release
Sentry records which deploy introduced an error, with a readable stack trace.
Personal data scrubbed
Error reports are configured to leave out passwords, card fields and other personal data.
Consent respected
GA4 runs under the visitor's consent choice. The configuration is documented.
Dashboards on live data
No spreadsheet is filled by hand. Every number on the dashboard comes from its source.
Before the first alert.
Your site.
Watched.
A 30-minute call about what you need to know, and when. A written scope after it.