A logo.
And the rules for it.
A mark in every version and format, a palette with print codes, a type system and a guidelines document. Anyone who touches the brand produces the same result.
Every version. Every code.
Listed in the written scope before the first sketch.
A published price.
The quote lists each deliverable, and arrives in writing within 48 hours of the call.
Four steps. Three weeks.
A typical plan. The number of applications in the scope moves it.
Brief
Category research, a competitor audit and a workshop on positioning, audience and personality. Agreed in writing before any drawing.
Directions
Three directions, each with a mood board and the reasoning behind it. One is chosen.
Refinement
Up to three revision rounds on the chosen direction, tested small, reversed and in print colours.
System and handover
Guidelines, stationery, social profile images and master files, then a call that walks your team through them.
The brief comes first.
Then three directions, and three rounds on the one chosen.
A brief in writing
Positioning, audience and category are agreed before any design. Every direction is judged against that page.
Three directions
Each takes a different position. The choice is between real alternatives, with the reasoning shown.
Three revision rounds
The chosen direction has three structured rounds to reach final. A change beyond them is priced before it is made.
If none fits
The work returns to the brief and a fresh round of directions is drawn, inside the same price.
Files in your hands
AI, EPS, SVG, PDF and the Figma source, with full commercial ownership. Any designer can carry on from them.
Scope in writing
Every deliverable is listed before work starts, from logo versions to stationery items.
Most new brands. Not all.
If the second list sounds closer, start with the service it names.
An identity system fits
- 01A brand going to market
One identity that has to hold on a shelf, an Instagram feed and an investor slide.
- 02A brand that outgrew its first logo
The mark made for launch day no longer matches where the business is headed.
- 03A range that is growing
New products, new channels or new markets, and an identity that has to stretch across them.
- 04A logo worth keeping
The mark stays. The versions, codes, type and guidelines are built around it.
Look elsewhere first
- 01Only the logo is needed
Logo Design delivers the mark and its vector files from $99, with no guidelines or stationery.
- 02Only the box needs work
Packaging & Unboxing works from the identity you already have, priced per SKU.
- 03The identity exists, the feed does not
Social Media Creatives designs posts, carousels and short videos on existing guidelines, priced per post.
- 04Brand and store together
A new Shopify store with theme and creatives starts at $1,599. Brand Identity is scoped alongside it.
Files a printer accepts.
Each one can be checked by opening the handover folder.
Vector masters
Every logo version exists as AI, EPS, SVG and PDF. No version is delivered as a raster image alone.
Four colour systems
Each brand colour carries its Pantone, CMYK, RGB and HEX value in the guidelines.
Clear space and minimum size
The construction grid and exclusion zone are drawn and measured in the guidelines.
Works on any background
Reversed versions are supplied for dark and photographic backgrounds, with usage shown.
Named and foldered
Files are named by version, colour and format, so the right one is found without opening it.
Editable source
The Figma source comes with the exports. Nothing is locked or flattened.