Brand · Service

    A logo.
    Every file.

    Sketched, drawn and handed over as master vectors in AI, EPS, SVG and PDF, in every version a printer or developer will ask for.

    See pricing
    At a glance
    From $0
    Typical plan: 1 week
    0+
    Projects since 2019
    0
    Directions shown
    WHAT'S INCLUDED

    The mark, in every version.

    Listed in the written scope before the first sketch.

    The design
    01
    A short brief on your name, category and audience
    02
    Three sketched directions to choose from
    03
    Three revision rounds on the chosen direction
    04
    Tested small, in one colour and on dark backgrounds
    The versions
    01
    Primary logo
    02
    Horizontal and stacked versions
    03
    Icon-only mark for profile images and favicons
    04
    One-colour and reversed versions
    The files
    01
    Master vectors in AI, EPS, SVG and PDF
    02
    PNG exports with transparent backgrounds
    03
    Colour values in HEX, RGB and CMYK
    04
    Full commercial ownership of every file
    WHAT IT COSTS

    A published price.

    The quote lists each version and file, and arrives in writing within 48 hours of the call.

    $0
    A logo
    Three directions, three rounds, every vector file.
    0 wk
    Typical plan
    From agreed brief to handed-over files. The scope sets the date.
    0 min
    First call
    The name, the category and what already exists, then a written scope.
    HOW LONG

    Four steps. One week.

    A typical plan. A redraw of an existing logo is faster.

    01
    Day 1

    Brief

    Your name, category, audience and the brands you sit beside, agreed in writing before any drawing.

    02
    Days 2–3

    Sketches

    Three directions, each a different idea. One is chosen.

    03
    Days 4–6

    Refinement

    Up to three revision rounds on the chosen direction, tested small, in one colour and reversed.

    04
    Day 7

    Files

    Master vectors, every version and the PNG exports, handed over in a named folder.

    IF IT GOES WRONG

    The brief comes first.

    Then three directions, and three rounds on the one chosen.

    01

    A brief in writing

    Name, category and audience are agreed before any design. Every direction is judged against that page.

    02

    Three directions

    Each takes a different idea. The choice is between real alternatives.

    03

    Three revision rounds

    The chosen direction has three rounds to reach final. A change beyond them is priced before it is made.

    04

    If none fits

    The work returns to the brief and a fresh round of directions is drawn, inside the same price.

    05

    Files in your hands

    AI, EPS, SVG and PDF, with full commercial ownership. Any designer can carry on from them.

    06

    Scope in writing

    Every version and file is listed before work starts.

    WHO IT'S FOR

    A mark, not a system.

    If the second list sounds closer, start with the service it names.

    Logo Design fits

    • 01
      A new brand that needs a mark

      A name, a product and no logo yet.

    • 02
      A logo that has to be redrawn

      A Canva or raster logo that breaks at print size and needs clean vectors.

    • 03
      A side project or a test

      A mark to launch with now, and a fuller identity later if it works.

    Look elsewhere first

    • 01
      Colour, type and guidelines too

      Brand Identity builds the whole system around the logo, from $299.

    • 02
      Only the box needs work

      Packaging & Unboxing works from the logo you already have, priced per SKU.

    • 03
      The logo exists, the feed does not

      Social Media Creatives designs posts, carousels and short videos, priced per post.

    STANDARDS YOU CAN CHECK

    Files a printer accepts.

    Each one can be checked by opening the handover folder.

    01

    Vector masters

    Every logo version exists as AI, EPS, SVG and PDF. No version is delivered as a raster image alone.

    02

    Works small

    The mark is tested at favicon size and on a business card before it is final.

    03

    Works in one colour

    A one-colour version is supplied for stamps, embossing and single-colour print.

    04

    Works on any background

    Reversed versions are supplied for dark and photographic backgrounds.

    05

    Named and foldered

    Files are named by version, colour and format, so the right one is found without opening it.

    BEFORE YOU BRIEF

    What founders ask about a logo.

    Three. Each is a different idea for your name and category, shown as a sketch before it is drawn. You choose one, and it goes through up to three revision rounds to reach the final mark.
    The work goes back to the brief and a fresh round of directions is drawn from it inside the same price. This is why the brief is agreed in writing before any drawing starts.
    The master vector in AI, EPS, SVG and PDF, plus PNG exports. Ownership is yours in full, for commercial use, with no licence or royalty attached.
    Logo Design is the mark and its files. Brand Identity is the mark plus a colour system, type pairing, voice guide, stationery and a guidelines document, from $299. A logo can be upgraded to a full identity later.
    Yes. The existing mark is redrawn as clean vectors, and the versions and files below are built from it. If it needs more than a redraw, the brief says so before work starts.
    A typical plan is one week: the brief and sketches first, then three directions, then refinement and files. The scope sets the date.
    The logo itself: three directions, three revision rounds, the versions listed above and every vector file. Guidelines, stationery and profile images are part of Brand Identity.

    The name you chose.
    Drawn.

    A 30-minute call about the brand. A written scope after it.

    See pricing