DREAMS MADE REAL
Krya.
Ayurvedic hair, skin and home care, begun with a soapberry detergent.
Ayurvedic skin, hair & home
Category
Chennai
Based in
0
Since
Shopify
Built by Drimigo
LIVE AT KRYA.IN
The store, today.
THE FOUNDER
Krya
Preethi Sukumaran and Srinivas Krishnaswamy left their jobs in 2009 to look for a safer, more sustainable way to wash clothes and dishes. They registered Krya in Chennai in October 2010 and launched a detergent made from soapberries in 2011. Dishwash followed in 2013, then skin care, hair oils and herbal hair colours.
Families who want hair, skin and home care made from whole herbs, and who arrive with a specific concern, such as dandruff or early greying, rather than a product name.
Families who want hair, skin and home care made from whole herbs, and who arrive with a specific concern, such as dandruff or early greying, rather than a product name.
THE STOREFRONT
What a shopper finds.
01
Start with the concern
The homepage opens on four cards: dandruff, premature greying, thinning and natural hair colour. Each says who it is best for before it links to products.
02
Colour chosen by grey level
Hair colours are grouped by need: one-step indigo for mild greys, two-step for resistant greys, and indigo-free henna. A first-time buyer picks by their hair, not by shade names.
03
Systems sold as one
The Anti Dandruff Hair System puts an oil, a mask and a hair wash in a single listing, and the description explains what each step does.
04
A product page that teaches
Natural Black lists every herb and its job, offers 100 gm and 200 gm, walks through application step by step, and ends with a Frequently Bought Together bundle.
05
Reading before buying
Free e-books sit in the catalogue at ₹0, articles and a five-question FAQ close the homepage, and the menu includes Baby, Pregnancy and Sūtika for new mothers.
IN THE PRESS
Krya,
in other people's words.
01
Shopify
Store opened May 2024
02
Kalles
Theme, customised
03
Judge.me
Reviews
04
Shopify Inbox
Live chat
05
Avada Upsell
Bundles & upsells
A STORE LIKE THIS
A Shopify store.
From R 12,999.
Tell us what you sell. A written scope, with Krya as the reference, within 48 hours.
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Payal's Herbal
01
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Herbal henna, hair oil, shampoo, face packs, soaps and hair-and-skin combos.
Anantya Healthcare
02
Ayurvedic wellness
Magnesium oil, Ayurvedic formulations, clinical e-books, breathwork classes and doctor consultations.
VedaSecrets
03
Ayurvedic supplements
Ayurvedic herb capsules and magnesium oil, priced in dollars for US buyers.
Sukham
04
Men's sexual wellness
Ayurvedic sexual wellness products, tests and consultations for men.
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05
Women's supplements
Supplement tablets, gummies and kits for women, from hair and skin to menopause.
The KosmiK
06
Skincare
Serums, face washes and two-step regimes, each named for one skin concern.