A face for the brand.
Always on call.
A character designed for the brand, with a face, a wardrobe, a voice and a written personality. The brand owns it, and every post is approved before it goes out.
The character. Then the posts.
The price is per influencer and covers creating the character: persona, two face options, one final character, a style guide, 5 launch stills and two revision rounds. Content after launch is quoted in writing. The scope lists both.
Priced per influencer.
€499 per influencer covers creating the character: a persona brief, two face options to choose from, one final character, a style guide, 5 launch stills and two revision rounds. Posts after launch, in bulk or ongoing, are quoted in writing by post count and platforms.
Persona first. Then the face.
A typical plan for the character. Content after launch is quoted separately.
Persona brief
Personality, values, audience and boundaries, agreed in writing. What the character talks about, and what it never does.
Character design
Faces and looks generated and narrowed down, with the first options inside 48 hours. Then expressions, outfits and a voice.
Style guide and test posts
The character held steady across a set of scenes and checked by a person for drift. The style guide is written from what works.
Launch
Accounts set up in the brand's name, the bio disclosure in place, the first posts approved and scheduled.
Content after launch
A calendar proposed, approved, produced and reported on, for the post count quoted in writing.
Every post approved. By you.
The character speaks for the brand, so the brand has the last word.
Approval before scheduling
The month's calendar and every post in it are signed off by you first.
The character belongs to the brand
Style guide, reference images, prompts, source files and accounts are handed over. Another team can carry the character on.
No real person's likeness
The face is designed so it does not resemble a real person, and prompts avoid other brands' marks.
Disclosed as virtual
The bio says so, as ASCI's influencer guidelines require, and the platforms' labels for generated content are used where they apply.
Checked for drift
A person compares every image with the style guide before it reaches the calendar. A face or build that has shifted is redone.
Scope in writing
Post count, platforms, formats and revision rounds are listed. A change is priced before it is made.
Right for some brands. Not all.
If the second list sounds closer, the services named there will serve you better.
A virtual character fits
- 01A brand that posts most days
Fashion, beauty, lifestyle and youth brands with a calendar to fill every week.
- 02A brand building a mascot or spokesperson
A recurring face the brand owns, across posts, ads and packaging.
- 03A brand already working with creators
One steady character alongside the people you work with.
- 04A brand comfortable saying it is virtual
The audience is told from the first post. The writing carries the character from there.
Look elsewhere first
- 01Trust rests on a real person's result
Skincare before-and-afters, health, nutrition and baby products. A real customer or an expert should say it.
- 02You need posts, not a persona
A product-led feed without a character belongs in Social Media Creatives.
- 03You need one ad with a presenter
A single campaign video sits in AI Video & UGC.
Rules on paper. Posts to match.
Each one can be checked on the character's own page.
Disclosure in the bio
The first lines of the profile say the character is virtual and name the brand behind it.
One face, every post
Face, build and skin tone match the reference sheet in the style guide, checked image by image.
No likeness, no borrowed marks
The character resembles no real person, and no other brand's logo or product appears in a scene.
No claims of use
The character shows and describes a product. It never says it has eaten, worn in or felt the effect of one.
Formats per platform
1080 × 1350 for the feed, 1080 × 1920 for stories and reels, 16:9 for YouTube. Subtitles on every video.
Handover pack
Style guide PDF, reference sheet, prompts and settings, source files and account logins.
What founders ask about a virtual face.
One character.
Yours.
A 30-minute call about the brand and its audience. A written scope after it.