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    Commerce · Service

    Shopify themes.
    In Liquid.

    A theme written for your catalogue. Fast on a phone, editable without a developer, and in a repository with your name on it.

    See the stores
    At a glance
    From £0
    Up to 25 products. First iteration within 7 working days of receiving your inputs.
    0+
    Shopify stores worked on
    0+
    Stores launched
    WHAT'S INCLUDED

    Every page type. Every section.

    Listed in the written scope before a line of code is written.

    The theme
    01
    Online Store 2.0 theme, JSON templates on every page type
    02
    Home, collection, product, cart, search, blog and policy pages
    03
    Custom sections and blocks, each with theme editor settings
    04
    Header, mega menu, footer and announcement bar
    05
    Cart drawer with a shipping threshold and upsell
    06
    Collection filters and sorting through Shopify Search & Discovery
    Data and apps
    01
    Metafields and metaobjects for ingredients, size guides and specs
    02
    Reviews, loyalty and upsell apps added as app blocks
    03
    One-click checkout set up: Shiprocket, GoKwik, Shopflo or Razorpay Magic Checkout
    04
    GA4 and Meta pixel through Shopify's customer events
    05
    Product and collection import, with redirects from old URLs
    06
    Markets: currency and language, where the store sells abroad
    Setup through Shopify Partner
    01
    Built on a Shopify development store, then transferred to you
    02
    Analytics with Google and Meta tracking
    03
    Payment gateway setup, with Razorpay onboarding assistance
    04
    Shiprocket set up for logistics
    05
    Up to 25 products loaded; additional products at £7.99 each
    06
    With creatives: product images, banners, category visuals and A+ content prepared by Drimigo
    Handover
    01
    Theme connected to a GitHub repository you own
    02
    Theme Check and Lighthouse reports
    03
    A recorded walkthrough of your theme editor
    04
    A written list of every app and what it loads
    WHAT IT COSTS

    Published prices.

    Third-party subscriptions and fees are excluded. Anything beyond the product caps is quoted in writing.

    £0
    Store with theme
    Up to 25 products. £159 theme and £599 design and development. You supply content and media.
    £0,199
    Store with theme and creatives
    Up to 25 products. Drimigo prepares product images, banners, category visuals and A+ content.
    £0
    Dreams program
    A flat price for a store of up to 10 products.
    £0.00
    Each additional product
    Beyond the 25 in your plan.
    0 days
    First iteration
    Working days, from receiving your inputs.
    HOW LONG

    Four phases. Each one signed off.

    A typical plan. Catalogue size and custom sections move it.

    01
    Week 1

    Scope

    Audit of the current store, its apps and its speed. Page list, sections and apps agreed in writing.

    02
    Weeks 1–2

    Design

    Home, collection, product and cart designed at phone width first, then desktop.

    03
    Weeks 2–5

    Build

    Sections, templates, metafields and apps built on an unpublished theme you can preview at any time.

    04
    Week 6

    Launch

    Theme Check, Lighthouse, device testing and test orders. Then publish, and a walkthrough of the editor.

    IF IT GOES WRONG

    The live store stays untouched.

    Until you press publish.

    01

    Built on an unpublished theme

    Customers keep buying on the current theme while the new one is built and previewed.

    02

    One click back

    The previous theme stays in your theme library after launch. Rolling back takes a minute.

    03

    Updates without losing work

    Custom work lives in its own files. Base theme updates are merged in Git and tested before publishing.

    04

    Code that outlives anyone

    Every change is a commit in your repository. Any Shopify developer can pick it up.

    05

    Scope in writing

    Pages, sections and apps are listed before the build. A change is priced before it is made.

    06

    Bugs fixed

    Anything in the delivered scope that does not work as agreed is fixed as part of the build.

    WHO IT'S FOR

    Most D2C stores. Not all of them.

    If the second list sounds like you, read the headless page first.

    A Liquid theme fits

    • 01
      A catalogue of tens to thousands of products

      Food, beauty, fashion, home. The shapes Shopify themes were built for.

    • 02
      A team that edits the store every week

      Banners, drops and landing pages changed in the theme editor, by the founder.

    • 03
      A store that runs on apps

      Reviews, loyalty, subscriptions and one-click checkout, installed in minutes.

    • 04
      A store on an old theme

      A pre-2.0 theme, or one slowed by years of pasted scripts.

    Look at headless instead

    • 01
      The storefront is the product

      Configurators, 3D, or an app-like flow a theme cannot hold.

    • 02
      Shopify is one of several sources

      Content, bookings or memberships from other systems on the same pages.

    • 03
      A React team already exists

      Engineers who will own the storefront and ship to it every week.

    STANDARDS YOU CAN CHECK

    Written down. Handed over.

    Each one is checked before launch, and the reports come with the theme.

    01

    Theme Check: zero errors

    Shopify's own linter runs on the final theme. The output is in the handover.

    02

    Lighthouse on a phone

    Performance and accessibility measured on home, collection and product. Targets agreed in the scope.

    03

    Every section editable

    No hard-coded copy or images. If it shows on the page, it has a setting in the theme editor.

    04

    No pasted app scripts

    Where an app offers a theme app extension, it is used. Nothing is injected into theme.liquid.

    05

    Responsive images

    Every image through image_url with srcset and set dimensions. Below the fold loads lazily.

    06

    Keyboard and screen reader

    Menus, drawers, filters and the cart work without a mouse, with labels and visible focus.

    LIQUID STORES

    Six stores. Three themes.

    Each case file shows the theme, the checkout and the apps.

    Commerce
    The Cinnamon Kitchen

    A healthy bakery with delivery rules on every product card.

    BuiltImpact
    View case
    Commerce
    Farmers Pride

    Natural staples, with Shiprocket one-click checkout.

    BuiltKalles
    View case
    Commerce
    Iron Tailor

    Leather goods on Dawn, with Shiprocket one-click checkout.

    BuiltDawn
    View case
    Commerce
    Krya

    Ayurvedic skin, hair and home care, reviewed on Judge.me.

    BuiltKalles
    View case
    Commerce
    Spice Story

    Chutneys and masalas, with loyalty and upsell apps.

    CollaboratedKalles
    View case
    BEFORE YOU BRIEF

    The questions founders ask first.

    Usually the theme is only part of it. The audit lists every app and script loading on the home, collection and product pages, with what each one costs. Apps that duplicate a theme feature are removed, the rest load through app embeds only where they are used, and leftover code from uninstalled apps is cleared out. You get Lighthouse reports before and after.
    Soon, yes. Shopify stops apps creating script tags after 1 October 2026, and existing ones stop running on 1 March 2027. The audit lists every app still loading that way, and each one moves to its theme app extension or is replaced.
    No. Custom work lives in its own sections and snippets, and the theme sits in Git. When the base theme releases an update, it is merged in the repository and tested on an unpublished copy, instead of through the one-click updater that overwrites edited files.
    Yes. Every section has settings in the theme editor: text, images, colours, order and visibility. Banners, collections and landing pages change without code. Handover includes a recorded walkthrough of your own theme.
    You do. The theme is built in your store and connected to a GitHub repository in your name. If you ever move to another developer, they start with the full history.
    The previous theme stays in your theme library, so going back takes one click while a fix is made. Bugs in the work delivered are fixed as part of the build. Monthly maintenance for new sections and updates starts at £159 a month.
    A new store with a theme, up to 25 products, is £799: £159 for the theme and £599 for design and development. You supply the content and media. With creatives it is £1,199, and Drimigo prepares the product images, banners, category visuals and A+ content. Additional products are £7.99 each. A store of up to 10 products goes through the Dreams program for a flat £399. Anything beyond these caps is quoted in writing before work starts.
    Yes. Drimigo Dreams is a complete Shopify store for up to 10 products at a flat £399. It is built the same way as the larger packages, on a development store with ownership transferred at launch, and you can add products, creatives and a headless storefront later.
    No. The store is built on a Shopify development store and ownership is transferred to you at launch, so no Shopify subscription is needed until then. Third-party app subscriptions, payment gateway fees and Shopify's own plan charges are not part of the price.
    Analytics with Google and Meta tracking, the payment gateway (with help onboarding to Razorpay), and Shiprocket for logistics, all set up through Shopify Partner access. Fees charged by those providers are yours to pay.
    The first iteration is ready within 7 working days after we receive your inputs: your content and media for a store with theme, or the brief for one with creatives. The final timeline depends on catalogue size and rounds of feedback, and is written into the scope.
    Most stores start from a proven base such as Dawn, Impact or Kalles and are rebuilt to the brand, which is the faster and cheaper route to the same result. A blank theme makes sense when the design shares little with any base. The scope names which one, and why, before work starts.
    For most D2C catalogues, no. A Liquid theme keeps the theme editor, installs apps in minutes and costs less to run. Headless earns its cost when the storefront has to do something a theme cannot. The headless page sets out when that is.
    Shopify checkout, and the one-click checkouts D2C stores in India use: Shiprocket, GoKwik, Shopflo and Razorpay Magic Checkout. On apps, Judge.me, Nector and most of what a D2C store runs. Checkout changes go through Checkout Extensibility, since checkout.liquid no longer works.
    6 SERVICES · COMMERCE

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    Work like this

    See all the work

    Your catalogue.
    Your theme.

    A 30-minute call about the store. A written scope after it.

    See pricing