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    Commerce · Service

    The store you have.
    Rebuilt.

    An audit of where shoppers leave, then a new Shopify theme built to fix it. Same domain, same products, same orders.

    See the stores
    At a glance
    From R 18,999
    Up to 25 products. R 25,499 with theme and creatives. Each extra product R 129.
    0+
    Shopify stores worked on
    0+
    Stores launched
    WHAT'S INCLUDED

    Audit, theme, launch. One scope.

    Listed in writing before any design begins.

    The audit
    01
    Heatmaps and session recordings from the live store, through Hotjar (quoted in writing)
    02
    GA4 funnel from landing page to order, step by step
    03
    Every app and script on home, collection and product, with what each one loads
    04
    Lighthouse on a phone for home, collection and product, before any change
    05
    A written report: where shoppers leave, and the fix proposed for each
    The new store
    01
    Wireframes for home, collection, product and cart, each change tied to a finding
    02
    Design at phone width first, then desktop
    03
    Type, colour and component styles set once, as theme settings
    04
    Online Store 2.0 theme in Liquid, every section editable in the theme editor
    05
    Product content moved into metafields: ingredients, size guides, specs
    06
    Up to 25 products rebuilt into the new theme; each further product is R 129
    07
    Up to three apps carried over as app blocks, such as reviews, loyalty, upsell or one-click checkout (more are quoted)
    08
    Two rounds of revisions on the design and the build
    09
    With theme and creatives (R 25,499): product images, banners and A+ content prepared by Drimigo for those products. On the theme-only price you supply the content and media
    Launch and after
    01
    301 redirects for every URL that changes, with titles and meta descriptions carried across
    02
    GA4 and Meta pixel through Shopify's customer events, checked with a test order
    03
    Lighthouse reports after, beside the ones from before
    04
    Bug fixes for 14 days after publish
    05
    A weekly report for the first 30 days (quoted in writing)
    06
    A written list of A/B tests to run next
    07
    Theme in a GitHub repository you own, and a recorded walkthrough of the editor
    WHAT IT COSTS

    A published floor.

    Priced by what the store needs from us. With a theme, you supply the content and media. With theme and creatives, Drimigo prepares the product images, banners and A+ content. Both cover up to 25 products, four page types, two rounds of revisions and up to three apps carried over. Extra page types, deeper analytics, more apps and ongoing reports are quoted in writing.

    R 0,999
    Redesign with theme, up to 25 products
    Written audit, design and theme build for home, collection, product and cart, two revision rounds, up to three apps carried over, launch and handover. You supply content and media.
    R 0,499
    With theme and creatives
    As above, plus product images, banners and A+ content prepared by Drimigo. Each product beyond 25 is R 129.
    R 0,599
    Maintenance, a month, from
    Optional, after launch: new sections, tests and fixes. Scope set in writing.
    0 min
    First call
    The store, its numbers and its apps, then a written scope.
    HOW LONG

    Audit first. Then build.

    A typical plan. Catalogue size and custom sections move it.

    01
    Week 1

    Audit

    Heatmaps, recordings, the GA4 funnel, the app list and Lighthouse on the live store. A written report of where shoppers leave.

    02
    Weeks 1–2

    Wireframes and design

    New page structure for home, collection, product and cart, each change tied to an audit finding. Designed at phone width first.

    03
    Weeks 2–5

    Build

    Sections, templates, metafields and apps on an unpublished theme you can preview at any time. Two rounds of revisions are included.

    04
    Week 6

    Launch

    Redirects, tracking checks, device testing and test orders. Then publish, and a walkthrough of the editor.

    05
    Handover

    After launch

    The list of tests to run next. A weekly report on the funnel and the speed for 30 days is quoted in writing. Monthly maintenance starts at R 2,599 a month.

    IF IT GOES WRONG

    Customers keep buying.

    On the current theme, until you publish the new one.

    01

    Built on an unpublished theme

    The live store is not touched during the build. You preview the new theme from your own admin.

    02

    One click back

    The previous theme stays in your theme library after launch. Rolling back takes a minute.

    03

    Nothing moves but the theme

    Products, customers, orders and the domain stay in Shopify, exactly where they are.

    04

    Every changed URL redirected

    The redirect list is written before launch and crawled after it, so no old link lands on a 404.

    05

    Scope in writing

    Pages, sections and apps are listed before the build. A change is priced before it is made.

    06

    Bugs fixed

    Anything in the delivered scope that does not work as agreed is fixed as part of the build.

    WHO IT'S FOR

    Visitors arrive. Orders don't.

    If the second list sounds closer, another service will serve the store better.

    A redesign fits

    • 01
      A store with traffic and few orders

      People browse, add to cart and leave, and nobody can say where or why.

    • 02
      A brand that has moved on

      New packaging, new prices or a new audience, and a store that still looks like year one.

    • 03
      A store slowed by its own history

      Years of apps, pasted scripts and quick fixes on a pre-2.0 theme.

    • 04
      A catalogue that outgrew its menus

      Hundreds or thousands of products behind navigation built for twenty.

    Look elsewhere first

    • 01
      The store is not on Shopify

      Platform Migrations moves the products, customers, orders and URLs. The redesign can be scoped with it.

    • 02
      There is no store yet

      Nothing to audit. Shopify Theme Development covers a first store: R 12,999 for up to 25 products with a theme.

    • 03
      The design works, the numbers lag

      Growth Optimization tests and tunes the store you have, without a rebuild.

    STANDARDS YOU CAN CHECK

    Measured before. And after.

    Both sets of reports come with the theme.

    01

    Lighthouse, twice

    Home, collection and product measured on a phone before the work and after it. Targets agreed in the scope.

    02

    Every change has a reason

    Each wireframe change cites the audit finding behind it. Nothing moves on taste alone.

    03

    Redirects crawled

    Every old URL returns a 301 to a live page in one hop. The crawl output is in the handover.

    04

    Theme Check: zero errors

    Shopify's own linter runs on the final theme. The output is in the handover.

    05

    Every section editable

    No hard-coded copy or images. If it shows on the page, it has a setting in the theme editor.

    06

    Tracking proven with an order

    A test order must appear as a purchase in GA4 and Meta before the theme is published.

    REDESIGNED STORES

    Three stores. All rebuilt.

    Each case file shows the theme, the checkout and the apps.

    Commerce
    Blue Tea

    Flower teas from Kolkata: a new interface, faster pages and custom features.

    RedesignedKalles
    View case
    Commerce
    Spice Story

    Chutneys and masalas from Mumbai, redesigned and rebuilt for speed.

    RedesignedKalles
    View case
    Commerce
    The Mom Store

    Maternity and baby, redesigned for a catalogue of thousands of products.

    RedesignedReformation
    View case
    BEFORE YOU BRIEF

    What founders ask before a rebuild.

    The domain stays, and so do the product, collection and page URLs in most redesigns. Where a URL does change, it gets a 301 redirect to its new page. Titles, meta descriptions and image alt text are carried across, and the redirect list is crawled before and after launch.
    From the audit. Heatmaps and session recordings from the live store, the GA4 funnel from landing page to order, the list of apps and scripts on each template, and Lighthouse on a phone. The written report names each point where shoppers leave, and every change in the wireframes points back to one of them.
    Yes. A redesign changes the theme, not the store. Products, customers, orders, discount codes and the domain stay where they are in Shopify admin.
    No. The new theme is built as an unpublished theme in your store, and you can preview it any day. Customers keep buying on the current theme until you press publish, and the old theme stays in the library afterwards.
    No number is promised before the audit. It depends on where the store loses shoppers today. Targets are set after the audit, from your own funnel data, and the weekly reports in the first 30 days measure against them.
    Recordings need visitors. For a store with few, the audit leans on Lighthouse, the app and script list and a page-by-page review on a phone, and the report says which findings come from data and which from review.
    Most redesigns start from a proven base such as Dawn, Impact or Kalles and are rebuilt section by section. If the current theme is already on Online Store 2.0 and in good order, it can be the base. The scope names which, and why, before work starts.
    Handover includes a written list of A/B tests worth running next and a recorded walkthrough of the editor. A weekly report for 30 days after launch is quoted in writing. Monthly maintenance, from R 2,599 a month, covers new sections, tests and fixes after that.
    A redesign of a store with up to 25 products is R 18,999 with a theme: a written audit (GA4 funnel, app and script list, Lighthouse on a phone) and a rebuild of home, collection, product and cart on a proven base theme, with two rounds of revisions, up to three apps carried over and a recorded handover. You supply the product content and media. With theme and creatives it is R 25,499: Drimigo also prepares the product images, banners and A+ content for those products. Each product beyond 25 is R 129. More page types, heatmap and recording analysis, more apps and 30 days of reports are quoted in writing. A written quote follows the first call within 48 hours.
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    A 30-minute call about the store you have. A written scope after it.

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